FNB 2016. How often do we get a brief and desperately scour it looking for a point of differentiation, something the client has over their competition? Well, luckily, FNB has always been a brand built on innovation and it falls to us to simply tell the consumer about it through a billboard campaign. With the rise of “cheap” banking such as Capitec’s R5pm account (but additional fee surprises every month) we had to demonstrate the added value that FNB customers enjoy.